The "Who’s Your Role Model?" collection is a year-long series of shoe releases dedicated to honoring the figures who shaped Michael Jordan's life and career. The first release pays tribute to his brother, Larry Jordan, embodying the competitive spirit and brotherly bond that fueled Michael's drive. The second release focuses on the "Zen Mindset," inspired by the teachings of coaches who instilled discipline and mental toughness. The third release celebrates the importance of family, incorporating design elements that reflect the support and love from those closest to him. The final release of the year honors Michael Jordan's mother, Deloris Jordan, whose guidance and strength were pivotal in his journey to greatness. Each shoe in the collection blends personal storytelling with innovative design, offering fans a chance to connect with the influences that shaped an icon.

Branding, Graphics and Packaging.

Lead Color Designer: Carey Haider

Color Designer: Kayla Donaldson

Material Designer: Sarah Wertzberger–McClain and Lauren Schulze

PM: Justin Warren